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So it’s tough doing business right appropriate now. If you’re thinking of slashing your marketing budget, don’t be too rash. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies demonstrate that brands that maintain or increase marketing spend in a recession care for do better than their rivals in extended run’. Indeed, when irrespective of how less business available this really be the better choice to become quieter? No, you need to bang your drum harder and better. Lowering brand awareness makes it much harder to gain when competitors have taken your lay. So here are a few tips on cost effective, ‘smart’ marketing activities that could help look at you through.

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