Anchor Text 101: What Are They & How To Optimise Them

 We’ve previously discussed what backlinks are and their importance for your website’s ranking. However, there’s more to it than that. Each time your website receives a backlink, it comes with an anchor text pointing to your site.

Anchor text optimization is a crucial aspect that might be easily overlooked but holds significant importance. This blog aims to help you understand what anchor text is and how to optimize it. It covers the differences between anchors and emphasizes the importance of the surrounding text. Additionally, it explores how anchors directly impact your backlinking strategy. Before making any edits, take the time to read through this guide on anchoring text.

What Is an Anchor Text?

The anchor text is the hyperlink on a web page that guides users to another website or page. Typically, it consists of 1-5 words, informing the visitor about the link’s destination. For instance, if we want users to know about our privacy policies before visiting your site, a similar message in the anchor text would be effective. This blue, underlined phrase directly corresponds to the link destination. Wikipedia, for example, uses anchor text throughout its pages.

A Brief History

In the early days of the internet, SEO experts could influence rankings by “over-optimizing” their anchor texts. They would load their anchor text with highly searched keywords they wanted their website to rank for. Back then, anchor text containing keywords, including exact matches and variations, was an effective way to boost a site’s ranking, even if it appeared spammy.

Why Is Anchor Text Important?

The anchor text you choose for your links can signal to Google the niche of your site. Google places a high priority on content, considering every word on your page. Anchor links are also seen by Google as a crucial indicator of your website’s quality.

Google penalizes websites that link to unrelated content. The anchor links must be relevant to the pages they link to, or they will be marked as spam. For instance, if your website focuses on fashion but starts receiving backlinks from sites in the baking category, Google will identify this as spam.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, an SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.